Meanwhile, at a secret marketing meeting...

Executive One: We're not selling enough of the domain names. That's where all our profit comes from!

Executive Two: We've lowered the price as much as we can. $1.99 for a year! It's practically giving them away. What else can we do? We even put pictures of cute puppies by the ad! Puppies! That doesn't even make sense! [breaks down in tears]

Executive Three: Don't worry, we've called in a consulting firm, and (at the cost of more than $100,000) they've given us a fantastic, new, and fail-proof way to sell more internet domain name registrations!

Executive One: Proceed with the plan!

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