Monday, March 04, 2013

Bad at tech or on purpose?

Click to magnify













I saw this ad playing before an online video.  It was an advertisement about how a guy's contact lenses were blurry because he slept in them.  All the text was out of focus and the video had pronounced artifacts frequently found in low quality videos.  "How clever to get people to try and squint to see something, replicating a bad set of contacts.

But by the final shot of the ad (captured above), it wasn't any clearer.

And then I said, "Oh.  It's not clever.  It's just terribly made and terribly displayed."

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